About Us

Welcome to Our Passion!

We’re a woman-owned small business backed by a family team that keeps things running smoothly. Our company was proudly veteran-owned for decades. Today, we are proud to be a successful woman-owned small business and we strive to live out our mission with each decision we make. 

Our mission is to:

  • Provide freedom to “go” anywhere, anytime;
  • Empower anyone choosing to use our product during life’s adventures, challenges, and everything in between;
  • Promote options that allow for optimal health and safety; and
  • Reduce waste with reusable packaging and products.

To us, the Freshette means confidence, independence and freedom – while pursuing your outdoor dream adventures, going about your day-to-day routine, or even while recovering from surgery or injury. The Freshette has become a trusted and valuable companion to many of you and we couldn’t be more grateful. 

Our company, International Sani-Fem, Inc. was established in 1977, with the very first Freshettes being sold that same year.  Since then, the Freshette design has just gotten better over time! With input and feedback from women all over the world, we’ve enhanced the design and successfully secured multiple design patents. 

We’re proud that Freshette has been featured in various magazines, blogs and travel books, including:

  • Europe Through The Back Door; Rick Steves
  • How To Shit In The Woods; Kathleen Meyer, 1st - 4th editions, 1989, 1994, 2011, 2020
  • How to Pee Standing Up: Tips for Hip Chicks; Anna Skinner, 2003
  • Car Living Your Way: Stories and Practical Tips From Those Who Have Been Down the Road; AJ Heim, 2001

Please keep those stories and testimonials coming! They truly do make our day.

You can find us on Instagram and Facebook @thefreshette

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